It’s Not Enough to be an Author, You Have to Sell Yourself

More writers are leaping to skip the traditional publishing house and try self-publishing. Although there is a higher demand for self-published books now than ever before, it is being counterbalanced by the sheer number of releases. According to statistics, there were over 500,000 author-published books in the year 2023. That makes competition fierce. That doesn’t, however, mean that being a best-selling author isn’t possible. It does mean that you have to be the book author and promoter to sell yourself to get the word out there. These are the top six strategies to consider.

Build an Online Presence

Your book is a book, but you are the author, and, therefore, people will want to know about you. It is important to create an online profile that includes social media platforms and an author’s website. The key is to understand who your niche audience is and target them where they are. Engage potential readers by sharing regular updates about your book, behind-the-scenes content, and other relevant creativity that will keep you in the reader’s sight.

Utilize Email Marketing

Email marketing is a highly effective tool to build your list of subscribers. You want to compile all of those who might be interested in reading your book, based on related topics. Offer incentives such as exclusive content or discounts that help to encourage people to sign up. Once you have a healthy list, you can use it to design a campaign to announce your book launch, promotions, and special events like library visits or local bookstore signings. 

Understand and Optimize Keywords and Metadata

You’re an author, not an SEO expert, but you do have to understand the basics of how your metadata will attract potential readers. knowing how data such as titles, subtitles, descriptions, and keywords all work to get you in front of the right audience is critical. Keywords help to lead potential readers to your book genre, based on their preferences. If you hone in on the right keywords and tags, then you will improve your overall discoverability on platforms like Amazon.

Seek Testimonials and Reviews

One of your biggest selling points is going to be your readers and what they say about your book. Reviews and testimonials will significantly impact a potential reader’s decision about whether they will purchase your book. Also, consider reaching out to bloggers, influencers, and readers in your niche market to offer them a free book in exchange for their honest opinions and reviews. Positive reviews will help to boost your book’s credibility, and it is also a great tool for your title’s visibility.

Offer Limited-Time Promotions

The key is to get your books in the hands of people who will be your promoters. Running limited-time promotions, such as discounts, codes, and giveaways, will help to create buzz for your book launch. It can also help to revive interest in books that have been previously released. You can use those promotions via your website, social media channels, and in your email marketing, to get the word out.

Collaborate with Other Influencers and Authors

Two people are usually stronger than one. Do your research to find like-minded authors or influencers in your particular genre who can help you broaden your audience. You can consider doing things like having joint promotional events, cross-promoting one another’s books, and participating in collaborative projects like box sets or anthologies.

You probably thought the hard part was writing your book, and it was. Marketing is the way that you can get your title into the right hands to gain exposure. It is a long-term game, so don’t be discouraged. Although it might seem like the launch is everything, remember the tortoise and the hare. Slow and steady sells the books. 

Just keep pivoting, being creative, and getting your name out there, and like wildfire, one day it will catch. If you are looking for some help in marketing your next book, reach out today, and let’s get it in front of the right audience together.


Fill out the form to access
FREE Courses