What sells a book?

That’s a hard question to answer.

How can I make my book more visible?

That’s easier, and often yields multiple answers because book marketing is almost always a combination of efforts.In my opinion, book marketing is a blend between gaining visibility for your book and credibility for your authorship. This means it will require strategy, strategy, strategy!

Increasing Your Book’s Visibility

There are a thousand ways to make your book more visible, both short-term and long-term, but what it really comes down to is your readership.

  1. Who are they?
  2. Where are they at?
  3. How can you access a lot of them in a condensed way to maximize your efforts?

This is going to be your compass for identifying and executing on the right marketing avenues for your book. You can either hire out professionals, publicists, or agencies to help you with this, but if you’re working on a budget, these are the questions you’ll want to ask yourself.

Not only that, but it might be worth diversifying your efforts as well. Nothing is more frustrating or annoying than listening to the same YouTube or Spotify advertisement 10,000 times over, right? So what ways could you vary your marketing tactics? Depending on your bandwidth/budget, this might look like:

  • Videos (long-form or short)
  • Podcasts (your own or someone else’s)
  • Freebies
  • Social media posts
  • Blogs
  • 30-Day Challenges

Consider your network as well! Finding ways to involve people you like, know, and trust will help to create fun, collaborative opportunities between you and them.

Increase Your Author Credibility

previously wrote about this in a separate post, but in my opinion, this is all about social proof and brand recognition (the latter being more about your budding identity as a writer/author).

Popular types of credibility include:

  • Career / Work Experience
  • Accolades
  • Educational Background
  • Institutional Affiliations
  • Public Speaking Experience
  • Publications & Features

Some marketing efforts, like trade reviews, might not help sell your book, but you can at least say that your book was featured in a publication. It’s all about social proof, and although this doesn’t necessarily help with sales, it can help with future opportunities like panels or speaking slots.

Final Thoughts

At the end of the day, it’s worth considering what you want, why you want it, and how a book supports those things. And if things don’t go your way, in terms of marketing, you’re less likely to get discouraged if you view it as feedback. Why or why don’t people respond to your Facebook posts or podcast clips? Some efforts will stick, some won’t, and that’s okay. Consistency is the biggest key.

⭐ Let’s keep the conversation going! Email me at lauren@laurenericksonofficial.com 

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